App Packs and App Store Search

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App Packs and App Store Search

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SEOs who don't pay attention to apps are missing a big part of the mobile SEO picture. Even if your business doesn't have an app, recent changes to Google mobile results allow apps to compete with your website for the same ranking. In many cases, application results are winners. In addition to Google's Deep Linking changes, which focus on crawling and ranking internal app screens, there have been significant changes to how Google ranks entire apps, often directly at the top of search results research. The inclusion of App Packs in mobile search results has dramatically improved app discovery in Google. Now 27% of people find apps through web search, up from just 2-3% in 2014. Beyond that, Google further undercuts the Google Play Store by testing Android app downloads directly from search results.

Despite these gains in mobile web search, 40% of people still find apps by searching the OS-specific app stores (the Google Play Store and the iTunes App Store), so apps app stores and app store optimization are still an essential part of app marketing strategy. Apps and app deeplinks have changed mobile SEO significantly, especially in the past nine months, and their impact has become much more visible. This is the third in a series of articles designed to demystify the important links between SEO and app marketing. The first and second articles focused on how to use deep linking and app indexing Nigeria WhatsApp Number List to boost discovery of in-depth app screens in iOS9 Apple Search and Google Search. This article explains how to rank entire apps in Google search results, known as App Packs, as well as in OS-specific app stores, Google Play, and the iTunes App Store. The relevant ranking factors that will be discussed in this article are summarized below: How to Rank in Google Apps Google has been ranking apps directly in mobile and desktop search results for some time. But until recently, Google only displayed apps as traditional blue links to App Store download pages, which were rated with an algorithm similar to the classic web ranking algorithm.

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Historically, researchers searched for apps in OS-specific app stores. Unlike a search engine in a browser, app stores were natively included on phones and only showed results from apps compatible with the search device. Over the past year, however, Google has improved in app rating and ranking, as well as detection and filtering of device and operating system compatibility. Now, more and more app search traffic is shifting to Google. To meet the growing demand, Google added the new Universal "App" option to the top of its mobile navigation, and soon after launched the Stylized App Packs in search results. As you remember, app bundles are different from app deeplinks because they send search traffic directly to the OS-specific app store landing page, rather than opening a deep screen in app on user phone. App Pack results are OS and device specific, so only apps that will work on the device you're looking for (depending on handset and OS version number ) will be classified. As shown below, they are presented in Google's mobile search results as colorful thumbnails including app name, icon, star ratings, and price.
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