A preview of the upcoming MarTech conference

Description of your first forum.
Post Reply
WhatsApp Number
Posts: 458
Joined: Wed Feb 01, 2023 4:15 am

A preview of the upcoming MarTech conference

Post by WhatsApp Number »

We are four weeks away from the next MarTech conference in San Francisco. It's going to be the biggest and best yet, and I wanted to give you a more detailed look at what to expect. We are expecting over 1,000 attendees at this incredible conference. Most are senior digital, marketing and technology executives – including many marketing technologists and marketing technology managers at large companies – from a wide range of industries. This is by far the most epic gathering of marketing technology professionals in the world to date – and the best opportunity to meet an incredible set of your peers. Conversations over a meal, a drink, or just with the person sitting next to you can open up new doors and new ideas. 100 marketing technology vendors showcasing their innovations MarTec-2016-US-1200x900-agenda 38 educational sessions at the intersection of marketing, technology and management From hundreds of great speaker proposals, we have selected eight percent - the best of the best - plus a select number of special guests for the plenary sessions at the start and end of each day.

Here's who you can learn from during this intense two-day program: Christopher Penn, Vice President of Marketing Technology at SHIFT Communications , will present Scaling Innovation: Addressing the Martech Balance Challenge - describing how you can create a different kind of martech team that is solely focused on scalability, and how innovation is transformed into products and services. Gerry Murray, Research Director of CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer - highlighting the new capabilities that "cognitive services" now give you, leveraging data and artificial intelligence. Rohit Prabhakar, head of digital marketing strategy and marketing technology at McKesson , will present marketing technology to enable customer obsession – a case study of how McKesson combined marketing technology, people and process New Zealand WhatsApp Number List to serve customer obsession through a center of excellence, carefully crafted martech infrastructure and a strong culture of collaboration across the company.

Image

Joseph Puthussery, VP Digital Marketing & Operations at Cisco , will present A Balance Struck - Sales & Marketing Alignment - outlining Cisco's journey in using marketing technology to better connect marketing and sales: developing a common language, design of modern automation and development programs, implementation processes and the culture of operational rigor and governance of rapidly evolving technologies. Pat LaPointe, Chief Growth Officer at Growth Calculus , will present Bridging the Gap Between Marketing & Finance – and feature executives and stories from leading brands to show how attribution and optimization can be transformational tools when used in a smart way, using data to build bridges from bunkers, and dramatically improve the role of marketing as a value driver versus a cost center. Brad Rinklin, CMO at Akamai , will present Marketers Driving IT Purchasing - sharing his experience at Akamai leading the direction of the company's marketing technology capabilities and how the company leverages them to make agile decisions, create insightful content for its target audiences and prove ROI.
Post Reply