All about the Google RankBrain algorithm

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All about the Google RankBrain algorithm

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Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort its search results. Wondering how it works and fits into Google's overall ranking system? Here's what we know about RankBrain. The information covered below comes from three original sources and has been updated over time, with notes on updates. Here are those sources: The first is the Bloomberg story that broke the RankBrain news (see also our article). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best guesses where Google doesn't provide answers. We will specify where these sources are used, where deemed necessary, apart from general information.

True artificial intelligence, or AI for short, is where a computer can be as intelligent as a human being, at least in the sense of gaining knowledge both by learning and building on what he knows and making new connections. True AI only exists in science fiction novels, of course. In practice, AI is used to refer to computer systems designed Denmark WhatsApp Number List to learn and make connections. How is AI different from machine learning? In terms of RankBrain, it seems to us that they are quite synonymous. You may hear the two being used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach used.

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So RankBrain is the new way Google ranks search results? RankBrain is part of Google's overall search "algorithm", a computer program used to sort through the billions of pages it knows and find those deemed most relevant to particular queries. It's called Hummingbird, as we've reported in the past. For years, the global algorithm had no formal name. But in mid-2013, Google overhauled this algorithm and gave it a name, Hummingbird. So RankBrain is part of Google's Hummingbird search algorithm? This is our understanding. Hummingbird is the global search algorithm, just like a car has a global engine. The engine itself can be made up of various parts, such as an oil filter, fuel pump, radiator, etc. Similarly, Hummingbird includes various parts, RankBrain being one of the newer ones.
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