Things Most People Don't Understand About SEO

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Things Most People Don't Understand About SEO

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SEO is a complicated discipline. It has many elements and the best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, resulting in ranking changes known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. This makes life even more complicated for SEOs, as they have to overcome a learning curve to serve their clients well. One day it might be easier to become a doctor than SEO - just kidding! (But not really…) Even now, however, there is a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don't understand about SEO. 1. Bigger really is better, in most cases, for big terms In some niches, Google favors large sites.

If you're starting an e-commerce site that sells men's jeans, you're unlikely to rank high on the search engine results pages (SERPs) for the search phrase "men's jeans." Why? Google "jeans for men" right now and see who's on top. Medium Jeans - SEO Disregard sponsored ads and you'll notice names like Macy's, Nordstrom, American Eagle, Levi's and Kohl's. Do you really think you have the SEO power to weed out any of these brands? Spoiler: You don't. Google will generally favor well-known brands over new startups when it comes to rankings. This is because the search giant wants to provide the best possible experience Cameroon WhatsApp Number List to its users. Does that mean all hope is lost if you're running a new business that wants to sell men's jeans online? No way. First, you can optimize for your own brand. This way, once you have a certain reputation in your space, people can still find your site by searching for your name. Also, you can run paid ads.

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You should also research alternative keywords that you can use to promote your brand. You might come across golden opportunities that even your biggest competitors haven't noticed. For example, you can offer a specific style/color combination of men's jeans. Optimize your site for a search term that includes this style and color. 2. Websites are divided into segments The reality is that you are not trying to rank a site. You are trying to rank pages within a site. Unless you have a site that is only one landing page, ranking a page and a site are not the same thing. You are more likely to have different segments on your website, including a homepage, contact form, blog, categories page, pricing table, FAQs, and possibly other parts. For example, if you look at the Levi's website, they have a structure that divides the site into sections for men, women, children, etc. Some of these segments are more valuable than others. For example, you are probably not interested in the ranking of your contact form. However, you definitely want to rank your blog content. Focus on ranking pages that will attract potential customers from the SERPs.
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