Is It Right For Your Business?

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Is It Right For Your Business?

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Now, there are benefits to trained monkeys, don't get me wrong. They're great for predictable menial tasks and they'll work for bananas. But you'll want to think carefully about how much of your business you entrust to them. So, if you want to avoid monkey-related activity in your paid search account, here are six questions to consider before signing up for paid search management software: 1. Why am I doing this? The first thing you need to ask yourself is why you are actually considering purchasing software. Bad reason: "I want to follow the Joneses." So a salesperson told you that they had installed software with all of your competitors. You'll be left behind if you don't do the same, right? Everyone wants to keep up with the competition, but just because monkeys are all the rage doesn't mean your business necessarily needs them.

In fact, if all Bolivia WhatsApp Number List of your competitors are moving to automation, a personal touch to your account may be just the edge you need to move forward. Bad reason: "I don't want to worry about my account." If the real reason you're considering using software is to make your paid search account out of sight and out of mind, you need to reconsider now! You can't just put your paid search aside and assume it's making money. Even paid search accounts with high-quality automation require frequent human oversight to ensure everything is working as it should. Remember Mickey Mouse as a sorcerer's apprentice in Disney's "Fantasia"? The automation you put in place when you were awake can cause problems when you turn your back on it. The Sorcerer's Apprentice If you're hoping for a software solution to lift your paid search results out of the gutter, think again. Run your account efficiently, then consider using paid search management software.

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I have a complex account and need help with basic tasks. That being said, if you're committed to staying involved with your online marketing but have an account large enough that you feel like you're spending a lot of time and money on jobs that a trained monkey could do , then you might benefit from it from an automated solution. (Another option is to simplify your account, but I'll get to that later.) 2. Can I report marketing revenue? Your software monkey will do whatever you ask of it. If you say “Get more clicks” it will modify your account to maximize ad clicks. If you say "Get more conversions", it will optimize conversions. But is that what you really want? Successful businesses don't advertise to get clicks or conversions – they advertise to make sales. Sure, clicks and conversions are good indicators of successful marketing, but they're not quite the same as revenue. In fact, clicks are part of paid search advertising that costs you money . Hire a monkey to get more clicks and you could be heading for disaster. Before you consider a software account manager, you need to make sure you can track the revenue your marketing generates. How you approach this depends on whether you are selling directly from your site or not.
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