Optimize your internal link structure

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Optimize your internal link structure

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Let's start by quickly talking about what an internal link is. An internal link is a link from a web page to another resource in the same domain. This resource can be another web page (which we will focus on here), but can also include links to media files, downloads, etc. Here are two main considerations to take into account when thinking about the internal linking structure of our website: Users. Obviously, you need to consider this first when considering where to place links on a page and where they should lead. We want to get users from where they are to where they want to go (or where we want them to go) as quickly and easily as possible. Search engine. Another key consideration is how a search engine will display internal links on your site and how they will pass their weight. I'll leave the discussions around the first point above to others more design and UX savvy and focus here on what we need to think about from an SEO perspective when viewing our internal linking structure.

I'm going Benin WhatsApp Number List to assume we all understand that broken links bleed PageRank and are horrible for SEO and UX, so we'll skip that point and move on to the more technical side of link structures. So, let's start with. Using anchor text for internal links Anchor text refers to the specific verbiage used in a textual link to another page. The anchor text used as a hyperlink helps search engines understand relevance to the target. For example, a link in the top navigation of this site to the SEO information page uses the anchor text, "What is SEO?" Although there are a variety of factors involved in ranking and Search Engine Land itself is a very strong site, the page targeted with this anchor text ranks. While you want to use terms that will tell engines what the target page is about, you don't want to overdo it. We'll get into the number of links on a page below, but let's imagine a scenario on an e-commerce site selling widgets. Now imagine a giant menu on the left listing the 32 colors in which widgets are available and in the four sizes for each, each leading to a product page.

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The point is to use your anchor text where appropriate. Use verbiage that includes your keywords when possible and will also be descriptive to your human visitors. If you're wondering how you might approach the menu above, we'll get to that later when we discuss PageRank sculpting. Minimize duplicate links Sometimes having multiple links to the same page is unavoidable. Most sites have at least two links to their home page in the header (the first being the logo and the second being some sort of “Home” link). While making sure your visitors can quickly get to where they want to go, it's important to keep your internal linking structure clean and reduce the number of links to the same page to those required by your human visitors. Footers are often the first place to look for violations of this principle. The reason this is important is that the way multiple links are evaluated is unreliable and variable. Technically, two links to the same page should pass double the PageRank to that page based on the original PageRank formula; however, it is not reliably known if this is still the case.
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