Why your website traffic is down

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WhatsappMobile
Posts: 118
Joined: Tue Feb 07, 2023 5:08 am

Why your website traffic is down

Post by WhatsappMobile »

When website traffic is down, many questions arise. A steady drop or sudden drop in website traffic happens on every site and often gives its owners sleepless nights. The reasons for these fluctuations can be literally hundreds. The decline could be a clear signal on how to act in a timely manner and with appropriate measures. Or it could be something organic that will eventually straighten out. Either way, you need to know what's going on and take precautions. The good news is that there is plenty of data to help you sort out the reasons. And most of these reasons are usually within your control. Before you investigate, you need to make sure your measurement tools are working properly - there's a very small possibility that the website is performing well, but you're just missing some data. Depending on the tools you use, they may not work properly.

For example, after some website changes, your Google Analytics code may have stopped providing numbers to your account. Or the site admin stats plugin has been disabled or needs to be updated, etc. Google Analytics is the gold standard for monitoring website traffic and, along with Google Search Console, should Poland WhatsApp Number List be checked to see if they are set up correctly and provide data, and if they contain any notifications or alerts. With all equipment under control, you can proceed to diagnose the actual problem. What does falling traffic look like over time? The next task is to observe what the problem looks like. When reviewing site traffic stats, you need to go back at least a full month - even better would be 3-6 months - where it would be easier to notice changes in the curve. Here are some questions to answer to better understand what is going on: Is the drop mild and gradual or is it a sudden and sharp drop? The difference in the two cases has to do with the severity of the problem the steeper the curve, the more dire the situation and the sooner you need to act.

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The reasons for a steep curve can vary widely from a new competitor stealing traffic to a hacker attack or a penalty. Has this been a consistent trend for over a month? Steady, ongoing decline is usually a chronic problem that is unlikely to go away on its own. The reasons for such a trend should be taken seriously and you should develop a strategy to deal with it. It is recommended to compare periods using the Google Analytics calendar comparison tool. It allows you to compare previous periods or similar times in the past to discover trends or seasonal differences in user behavior or traffic sources. Once you have discovered the pattern, it will be easier to recognize the reasons behind it and adapt. Does it seem like the traffic is picking up on its own? When website traffic has been declining for a period of time and it is starting to return to normal, the problem is obviously less serious. In this case, the possible reasons could be attributed to temporary outside factors like seasonal fluctuations or a traffic source has stopped working.
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