Aspects of successful mobile web monetization

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WhatsappMobile
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Joined: Tue Feb 07, 2023 5:08 am

Aspects of successful mobile web monetization

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It's no secret that mobile-based ad impressions are the main driver of successful advertising campaigns. Additionally, according to Digiday, mobile ad spend is $24 billion, with Google taking in $19 billion! Mobile has become, and will remain, the dominant means by which users access the Internet. As a digital publisher, you also need to combine the mobile-first approach with optimizing mobile ad revenue. Ignore optimization, and you'll be penalized, not only by Google, but also by advertisers with reduced bids and, even worse, low reader retention! If you want to advance your mobile web publishing business, there are several key aspects you need to consider. 1. Flawless mobile experience Since November 2016, Google has announced a whole new way to index websites: the mobile-first index. In other words, Google will index the mobile version of your site before indexing the desktop version when evaluating what to rank for in search engine results.

Last year Google said: “Today we are announcing that after a year and a half of careful experimentation and testing, we have begun migrating sites that follow best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which can cause issues for mobile searchers when that version is significantly different from the mobile version. Mobile-first indexing means that we will use the Malaysia WhatsApp Number List mobile version of the page for indexing and ranking, to better help our primarily mobile users find what they are looking for. This means that a mobile-friendly and responsive website is essential, not only for advertising success, but also for overall business success. When you know that people search more on mobile than on desktop, you should have the mobile version of your WordPress media site as your main focus and start creating a seamless experience. However, when it comes to mobile-friendly design, you should not try to emulate the desktop version.

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Screen sizes may vary and desktop emulation may damage ad content and experience. The mobile version deserves the red carpet treatment and hence, it makes sense to invest in your mobile-friendly design. A website developed with the mobile user in mind will always prevail on the desktop. The mobile layout of your website should be treated separately from the desktop one. When your site is opened on a smartphone, the layout and shape of the banner ad should adopt the screen setting. Banner size adjusted according to screen size Image Source: Forbes Make sure that you will also place native ads and recommendations directly below the article, so as not to destroy the browsing experience. Native ads strategically placed under articles When it comes to mobile web monetization, one of the biggest success factors is your site speed! Not only is it one of the vital aspects that affects your Quality Score, but it also determines whether people will click on an ad or not.
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