Gamescom is almost a month away, so the brands are already beginning to show signs of what they will show the world, and Microsoft is one of them preparing several announcements related to the Xbox One. Gamescom is almost a month away, so the brands are already beginning to show signs of what they will show the world, and Microsoft is one of them preparing several announcements related to the Xbox One. We know that the video game industry represents one of the most lucrative branches of entertainment and, if we focus on consoles, only for this 2018 it is estimated that the market will represent more than 82 billion dollars , according to projections published in Statista. Its great engagement with gamers and great appeal to other industries motivate the main companies in this sector to repeatedly seek new resources, products and dynamics to connect with the public.
They know this from Microsoft, that's why, after having an SMS Marketing Service outstanding presentation last month at the Electronic Entertainment Expo or E3 , they are looking for a similar performance for Gamescom, considered the most important fair for consumer electronics and interactive video games in Europe. . As part of the event to be held in Cologne, Germany between August 21 and 25, the company Redmond, United States announced that it will present "new hardware and accessories" for the Xbox One. Apparently Microsoft is very interested in leaving a good impression with gamers at the European convention as it prepares a series of activations and events to generate a playful and interactive experience that connects with the public. During 2017 the Xbox One was the third best-selling video game console, with 7 million 647 thousand units, behind the debutant Nintendo Switch with more than 13 million and PS4 that exceeded 20 million units, according to data from VGCharts.
In addition to the new products, he confirmed that to present them he will make a live stream through his website, as well as on Mixer, Twitch, YouTube, Facebook, and Twitter, with the -obvious- goal of reaching the largest possible audience. The announcement has made many think about the possibility of the review of the Xbox One because, although there are reports that the Xbox One X will be released until 2020, the notion has a certain logic given the current context of the market. And, it is that five years have passed since the launch of the One and, although it has had a constant evolution with the arrival of the Kinect, a redesign with the One S and the most recent improvements, the truth is that they have not launched a new generation or product. We know that this brand has a consolidated community, but the truth is that although it is seen as the direct competitor of the PlayStation 4 Pro, in just one year the Nintendo Switch has surpassed it in sales and begins to gain greater relevance in other areas. This could be motivating Microsoft to make important changes to regain position in the market.
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