They sound okay at first, then they spin off into tangents about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then … There might be a point in there somewhere. But by the time it’s arrived, your eyes have rolled back in your head and you’re hoping to get struck by lightning so you can get out of this conversation. It’s boring. And it’s annoying. So let’s make sure that your audience never feels that way about your business blogging. How to write better content Over the years while working with content marketing students who want to make money freelance writing,
I’ve critiqued hundreds of blog posts. One mistake I see over and over is content that’s interesting and well written, but that wanders all over the place before it gets to the point … if, in fact, it has a point at all. An aimless, fuzzy marketing story wastes your time. Even worse, it wastes your audience’s attention. Looking for Content Marketing Services? Digital Commerce Latest Mailing Database Partners is the agency division of Copy blogger, and we specialize in delivering targeted organic traffic for growing digital businesses. LEARN MORE Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can start writing killer articles with stellar marketing ethics. Here are three simple steps that’ll help you learn how to write better content. Step #1:
Begin with the end in mind Ideally, before you start to write, you’ll ask yourself two questions: What are your goals for this piece of content? What one thing should your audience take away? Learning how to write better content and publishing great blog post ideas can do lots of great things for you. You can attract a larger audience, nurture prospects so they’re more likely to make a purchase down the line, inspire your audience to take action, find new allies to help you promote your work.
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