Google Analytics 4, what you should know about the new GA4 properties.

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mirakhatun
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Google Analytics 4, what you should know about the new GA4 properties.

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Google Analytics 4 is presented as a much more advanced version and applicable both on the web and in the app. The new reports are different from those shown in the Universal Analytics properties . We
sri lanka mobile number database you that Universal Analytics is the previous generation of Google Analytics. You have to put your
sri lanka mobile number database to understand the new view of the platform and its reports with the main objective of avoiding losing all our historical data.
For marketers, website managers, and business owners, Google Analytics is one of our most valuable tools because it helps us track the performance of a website. Thanks to Google Analytics we can observe how our marketing strategy impacts, what is the behavior of our users on the web, we can see the performance and optimize according to results ... in short, GA is always our starting point and reference.
This new updated version is much more efficient than Google “universal / traditional”. Google Analytics 4 relies on Artificial Intelligence to fill the gaps in data, while the
sri lanka mobile number database version relies on cookie usage rules and is blocked by Java. GA4's user interface is better and friendlier even for novice users.It was around 2005 when Google bought the Californian web analytics company Urchin Software Corp. which had a measurement technology called "Urchin On Demand". Once Google did both, it relaunched the analytics technology and dubbed it Google Analytics 1.
Over time, Google evolved and perfected, becoming the classic or traditional Analytics, which is known as Google Analytics 2 .
Later it was followed by version 3 known as Universal Analytics and which had 2 types of measurements, Universal Analytics oriented to the web and Firebase that was directed to the app . Both platforms have very different capabilities and functionalities that made data collection complex. It is
sri lanka mobile number database this time where the evolution towards data unification has made the need for a new Analytics more evident, Google Analytics 4.Apart from the aforementioned, very important changes are coming in the analytics and in the attribution of marketing campaigns (in fact, in some accounts these changes in the results are already appreciated). Privacy and the "fight" against third-party cookies, which according to Google will be eliminated from Chrome by 2022, are the key to so many changes and the evolution of its own measurement tool.
Google Analytics 4 is based on the “Mobile App + Web”
sri lanka mobile number database , there is no distinction. Since its inception, Analytics is based on hits (interactions) and instead Firebase focuses on events such as a pageview. And it is this measurement by events where we are going to find the greatest change, since everything will be based on them. These events are the main way in which information is entered into the new Google Analytics.Importing data will now be easier, as it incorporates obtaining information from a wide variety of sources outside the website (for example: - Applications), all with a single property. With Google Analytics 4, cross-domain tracking of the website is easier. It can be done without codes (tuning codes) and can be done within the UI.
The biggest change and thought to be the most impactful in GA4 is the “Lifecycle Report” for all accounts and it focuses on showing the visitor or user journey on the site. The “Template-Based Reports for Ecommerce Funnels” feature provides advertisers with an approach to displaying and viewing information, an analytics component previously only accessible by Analytics 360 accounts.
As we have said GA4 will work with AI as the fundamental sri lanka mobile number database for gathering information and analytics, using “machine learning and modeling” to measure data, which can extrapolate existing information and make suggestions about site traffic / customer behavior. A new AI-driven “information” feature will analyze itself and suggest relevant and supporting data for advertisers.
It focuses on giving advertisers a "more complete understanding of business and customer behavior across multiple devices." And it seems to be that it focuses more on
sri lanka mobile number database a customer's business from start to finish, and not simply on singular measurements across all gadgets or pages.

The design is intended for GA4 to be "future proof" and sri lanka mobile number database in a world without cookies or distinctive information.

The “view” level part is removed in GA4 . While conventional Universal Analytics generally has three levels (Account, Ownership, and View), GA4 only has Account and Ownership levels. Google Analytics 4 highlights "data streams" rather than "views" and snippets used by Universal Analytics properties.
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